MODEST SUPPER CLUB // BRAND IDENTITY

LaDivisa Meats

Overview:

The goal of this collaborative project was to increase awareness for locally sourced cuts of meat, sausages, and pâtés provided by Nick Macri. We found a way to mesh the two brands (MODEST + LaDivisa Meats) in the form of a collaborative t-shirt. We designed a mock-logo of a brand that reflects the two businesses; The pork roll logo was used to pay homage to the Philadelphia area, while the emblem represents the Calabria region of Southern Italy, where Nick’s family is from.    

To take this project a step further, we packaged the final project identical to cuts of meat that you would find in your local supermarket.

Creative direction + styling: Robb Lim
Photography: Ian Shiver

Iovine Brothers Produce

Overview:

Our goal was to showcase fruit + produce from Iovine Brothers in a contemporary way. I wanted to manipulate the fruit as if it was a graphic on a t-shirt. A new perspective of appreciation is obtained when the fruit/produce is treated more as "art" versus a disposable object.  

Creative direction + styling: Robb Lim
Photography: Ian Shiver

Condiment

Overview:

The goal was to get messy.


Creative direction: Robb Lim
Videographer: Joel Bernstein
Photography: Michael Chaney

MODEST Capsule Collection

Overview:

The design was inspired by the corner store on my block. Rather than using the traditional hoagie and condiment design elements, we asked close friends + family members what “grocery item” best represents their childhood.

You can find 'Old Bay', 'Sriracha', and even a 'Mama Sita' spice pack on this t-shirt. 

The lookbook was shot inside my local bodega and modeled by the family who runs it. 

Creative direction: Robb Lim 
Photography: Michael Chaney 
Videography: Joel Bernstein