Overview:

RL Studios was selected by a PUMA representative to showcase the GV Specials, a classic silhouette released mid-spring 2018. With the flowers starting to bloom, I decided to “go with the season” and pair the GV Specials with locally sourced produce, to capture the fresh profile of the sneaker. This video is a bite-sized snippet of the shoes, styled to appeal to the “young professional.” The 30-second length of the video is key in social-media-marketing; finding a happy medium between content and viewing time maximizes engagement on these platforms. 

Creative direction + styling: Robb Lim
Photography: Michael Chaney
Videography: Joel Bernstein