READING TERMINAL MARKET // ‘Culture Video’

Overview:

With several million visitors each year, Reading Terminal Market ranks 1st in Philadelphia’s tourism hot spots. For over 125 years this iconic establishment has grown with the changing times of our city, showcasing amazing quality produce from local purveyors and famous sandwiches. Each bite is made with love from generations of families dedicated to preserving the history and culture of Reading Terminal Market. 
Our goal was to allow individuals to submerge themselves in the authentic stories that the market has to offer. Sharing these stories sets Reading Terminal Market apart from any glorified food hall. The market is a microcosm of Philadelphia; all walks of life pass through its doors. 
This video was conceptualized with one purpose: to invite you to join the Reading Terminal Market family.
 
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Creative Direction: Robb Lim
Photography: Michael Chaney
Videography: Joel Bernstein